When I was on your side of the table, I was cautious about hiring consultants. I still am. You should know, if I can't help you, I won't take your project. If I start your project and your customers aren't forthcoming, I'll stop the project and return your deposit.
The surveys and customer research I bought during the corporate part of my career always left me wanting less "data" and more information. I needed to make decisions; I’d spent thousands of dollars on reputable firms and still found myself in the dark about what our customers thought and wanted.
Your customers know why they stay, the improvements they want to see, and how you compare to others. Prospects who chose someone else also know how you compare.
Surveys can't help you understand how your customers make decisions.
I can. I will converse with your customers candidly, confidentially or anonymously; their choice.
A salesperson’s job is to sell.
An account manager’s job to:
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