Thank you for stopping by.
When I was on the buyer’s side of the table, I was cautious about hiring consultants. I still am. You should know, if I can’t help you, I won’t take your project. If I start your project and your customers aren’t forthcoming, I’ll stop the project and return your deposit.
Every project is unique. There are no canned questions and no boilerplate recommendations.
Question: What would you look for if you could walk around inside your customers’ heads? For example, as the company (or P&L) owner, do you know—
Gain these insights and anything else relevant to your top-line concerns. You’ll be getting guidance from your current and former customers and your “failed sales.”
Your customers know why they stay, the improvements they want to see, and how you compare to others. Prospects who chose someone else also know how you compare.
Surveys can’t help you understand how your customers make decisions.
I can. I will converse with your customers candidly, confidentially or anonymously; their choice.
A salesperson’s job is to sell.
An account manager’s job to:
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