About Deliberate Strategies Consulting

Letter to Presidents

Ann Amati’s Letter to Presidents

When I was on your side of the table, I was cautious about hiring consultants. I still am. You should know, if I can't help you, I won't take your project. If I start your project and your customers aren't forthcoming, I'll stop the project and return your deposit.

The surveys and customer research I bought during the corporate part of my career always left me wanting less "data" and more information. I needed to make decisions; I’d spent thousands of dollars on reputable firms and still found myself in the dark about what our customers thought and wanted.

When I founded Deliberate Strategies Consulting,
  • My VISION was to provide the kind of sophisticated customer research I hadn't been able to get from national research firms and prestigious consulting firms.
  • My MISSION was to create positive turning points in my customers' relationships with their customers.

Done and done.

I blend interview research with your business growth objectives to deliver actionable customer-insights.
Have you ever wanted to feel as though you’ve walked around inside your customers’ heads? I can give you that experience. You’ll hear feedback and opinions that are so specific that you can take immediate action—or immediate pride! You’ll know what each customer wants you to start, stop and continue doing to keep the relationship healthy.

During my interviews with your customers, I’ll keep digging until I know I’m hearing actionable feedback and recommendations. That’s how I can guarantee satisfaction.

If you’ve skimmed my testimonials here and from LinkedIn [download pdf] you’ll see I’ve earned a solid reputation for quality and integrity. Call me and let’s talk about how customer insights can help you grow revenue, and by extension, company value.
Ann Amati, Principal


Deliberate Strategies offers customer-centric research, coaching and consulting to companies that value individual customer relationships.

Getting inside your customers' heads helps you make faster, more confident decisions, whether you're targeting a specific problem or refreshing your strategic plan.

Call. You will know within five minutes whether this is a fit.

Voice of the Customer Research

Your customers know why they stay, the improvements they want to see, and how you compare to others. Prospects who chose someone else also know how you compare.

Surveys can't help you understand how your customers make decisions.

I can. I will converse with your customers candidly, confidentially or anonymously; their choice.

  • Your issues.
  • Their free-flowing thoughts.
  • Any mix of topics.
Learn what individual customers (and lost sales) suggest you start, stop and continue doing to secure more of their business and deepen the relationship.

Account Management Coaching

A salesperson’s job is to sell.
An account manager’s job to:

  • Retain and grow accounts.
  • Represent customers on internal teams.
  • Help the company reach its full revenue potential.
Transform your Account Management function  into a profit center.

At-­Risk Relationship Mediation

There are warning signs when an account turns sour. Often one side has just stopped listening to the other. Client defection isn’t inevitable. Deliberate Strategies can find the source of the friction—wherever it lies—and help turn around disillusioned relationships.

Win back disillusioned, departed and dormant accounts.


Here are real-world examples of how soliciting and acting on customer feedback helped companies strengthen account loyalty, grow relationships bigger or pick up new business faster.

All names are fictitious, but the situations are real. Each paints a picture of how important it is to learn what your B2B customers think—but aren’t saying.

At-Risk Customer Relationship Found During Continuous Improvement Exercise

Do your account managers know when to escalate customer complaints?   Read More

Stop Leaving Money on the Table!

Vendors miss an opportunity to shift from vendor to partner when they fail to “incent” account managers to fully develop customer relationships.   Read More

Vendor Didn’t Have the “Bench Strength” to Satisfy Sophisticated Customer

Even a seasoned supplier makes mistakes: an industry giant over-reached, won the chance to expand into a new market, then fell flat on its face.   Read More

Supplier Was Racing to the Bottom on Pricing, Switched to Challenging the Industry Leader

A company in commodity sales is often blind to its differentiators. This one learned they were measuring themselves against the wrong competitors.   Read More

How Do Prospects Approach an Unsolicited Sales Meeting?

A long-time customer offers guidance to help one of his favorite vendors compete more effectively. (A “must read” for anyone in B2B sales!)   Read More

The Importance of Peer-to-Peer Relationships, Even in David vs Goliath Relationships

Customers are ready to switch from no-bid renewals to a competitive-bid process.   Read More

Contact Ann Amati at Deliberate Strategies Consulting
for customer feedback research that unleashes sustained growth
P.O. Box 16104
Seattle, WA 98116­-0104
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